From Seoul to Los Angeles via Hamburg — in close collaboration with our friends at creative shop JungVonMatt | NECKAR, we planned and executed a global out-of-home campaign for Tir Tir, one of the fastest-growing K-beauty brands.
The brief: Amplify the “V&YOU: Let’s radiate” campaign featuring Korean pop star V through spectacular outdoor placements in metropolitan prime locations worldwide, driving both awareness and footfall to traveling pop-up stores across key cities.
We secured some of the world’s most iconic digital spectaculars: Piccadilly Lights in London, 2 Times Square in New York City, The Moxy Hotel and The Grove in Los Angeles, plus dozens of handpicked premium placements in between.
The finale? An immersive brand experience in Los Angeles that transformed K-Beauty from a trend into a global movement.
